Join Cyber Policy Center, June 3rd at 10am PST for The Accelerated Shift to Online Retail Under Covid-19, and Risks Associated with Underlying Dynamic Pricing Technologies with Christo Wilson at Northeastern University and Ramsi Woodcock at University of Kentucky.
The hallmarks of the Covid-19 (a shortage of masks, hand sanitizer, food, along with an acceleration of the shift to online retail) are affording retailers the opportunity to use the dynamic pricing technologies already ubiquitous in online retail in order to ration access to goods that are in temporarily short supply. In a time of crisis, dynamic pricing may run afoul of state laws prohibiting price gouging. But the practice also raises important questions about both the equity of rationing with price and the safety of doing so. Dynamic pricing online may be pricing less wealthy Americans out of online goods and services, forcing them into riskier in-person transactions at brick and mortar store locations. Fortunately, the same technologies that make dynamic pricing possible also make more equitable alternatives to rationing with price cheap and effective for online retailers.