Meme Wars

Thursday, October 13, 2022
12:00 PM - 1:00 PM
(Pacific)
Speaker: 
  • Joan Donovan,
  • Emily Dreyfuss
joan donovan and emily dreyfuss headshots with book cover Meme wars

Join the Program on Democracy and the Internet (PDI) and moderator Nate Persily, in conversation with Dr. Joan Donovan, Research Director of the Shorenstein Center on Media, Politics and Public Policy, and Emily Dreyfuss, a journalist who covers the impact of technology on society, with a focus on social media and information systems.

Memes have long been dismissed as inside jokes with no political importance. Nothing could be further from the truth. Memes are bedrock to the strategy of conspiracists such as Alex Jones, provocateurs like Milo Yiannopoulos, white nationalists like Nick Fuentes, and tacticians like Roger Stone. While the media and most politicians struggle to harness the organizing power of the internet, the “redpill right” weaponizes memes, pushing conspiracy theories and disinformation into the mainstream to drag people down the rabbit hole. These meme wars stir strong emotions, deepen partisanship, and get people off their keyboards and into the streets--and the steps of the US Capitol.  Meme Wars is the first major account of how “Stop the Steal” went from online to real life, from the wires to the weeds. Leading media expert Joan Donovan, PhD, veteran tech journalist Emily Dreyfuss, and cultural ethnographer Brian Friedberg pull back the curtain on the digital war rooms in which a vast collection of antiesablishmentarians bond over hatred of liberal government and media. Together as a motley reactionary army, they use memes and social media to seek out new recruits, spread ideologies, and remake America according to their desires.

This session is part of the Fall Seminar Series, a months-long series designed to bring researchers, policy makers, scholars and industry professionals together to share research, findings and trends in the cyber policy space. Both in-person and virtual attendance is available; registration is required.

Dr. Joan Donovan is the Research Director of the Shorenstein Center on Media, Politics and Public Policy. Dr. Donovan leads the field in examining internet and technology studies, online extremism, media manipulation, and disinformation campaigns.

Dr. Donovan leads The Technology and Social Change Project (TaSC). TaSC explores how media manipulation is a means to control public conversation, derail democracy, and disrupt society. TaSC conducts research, develops methods, and facilitates workshops for journalists, policy makers, technologists, and civil society organizations on how to detect, document, and debunk media manipulation campaigns.

Emily Dreyfuss is a journalist who covers the impact of technology on society, with a focus on social media and information systems. She is the senior editor of the Technology and Social Change (TaSC) team and the co-lead of the Harvard Shorenstein Center News Leaders summit. Emily got her start in journalism as a local newspaper reporter, then as an editor at an alt-weekly, before entering the tech reporting fray as an editor at CNET. She was a senior writer and editor at WIRED for many years and most recently helped launch the tech news site Protocol. As a 2017-2018 Harvard Nieman Berkman Klein fellow, Emily studied ephemerality and the internet. She is interested in how technology accelerates change.