Social Media Lab
The Stanford Social Media Lab works on understanding psychological and interpersonal processes in social media. The team specializes in using computational linguistics and behavioral experiments to understand how the words we use can reveal psychological and social dynamics, such as deception and trust, emotional dynamics, and relationships.
Director, Social Media Lab
Professor in the Department of Communication
Jeff Hancock is founding director of the Stanford Social Media Lab and is a Professor in the Department of Communication at Stanford University. Professor Hancock and his group work on understanding psychological and interpersonal processes in social media.
Associate Director at Stanford Social Media Lab
Social Science Research Scientist
Sunny Xun Liu is a Social Science Research Scientist and Associate Director at Stanford Social Media Lab. Liu earned her Ph.D. in Mass Communication and Media from Michigan State University. Her research focuses on the social and psychological effects of social media and AI, social media and well-being, and how the design of social robots impact psychological perceptions.
Researchers and Scholars